How to increase sales of women's clothing
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The number of sales in a women's clothing store is variable, it depends on many factors, including seasonal ones. You should not expect that it will be large in the periods after the holidays or in the holiday season. But on other days, you can increase sales of women's clothing using several proven methods.
Instruction manual
1
As marketers found, almost half of the success in selling women's clothing depends on the seller. When selecting store personnel, try to ensure that the appearance of the sellers matches the goods that you offer. If sellers will not wear uniforms, then clothes on them should be bought in your store. Younger girls should sell youth clothes; classic women can be trusted with respectable ladies of age. And all without exception, they should look neat and tidy, be neatly combed. And, of course, there should not be male sellers in the women's clothing store.
2
Of great importance is the location of your store, its name and shop windows. These are the factors that attract those who pass by, but are your potential buyer. The original name, reflecting the specifics of the trading establishment, its sign that stands out on the facade, a convenient spacious entrance will attract an additional number of people interested in you. Determine in the store premises the point where the eyes of the buyer who entered it fall. Set there a group of brightly dressed mannequins or make an installation on this place using samples of goods.
3
The art of merchandising - displaying goods, their presentation on hangers and shelves, will also help you increase sales of women's clothing. Items of the same brand, from the same collection, place nearby, arrange calculations with posters, and break clothes into sets, making it easier for customers to select them.
4
If there are many brands, present products by product brands, colors or sets. Use color spots to draw attention to clothes that are hung out in the room. Make sure that the hangers with the goods are not hung very tightly and buyers can easily remove and consider the thing they like.
5
Pay attention to the fact that the trading floor always smelled good, use the popular perfumed scents, which will then cause pleasant associations with your customers and stimulate their desire to come to you again. Even pleasant, quiet, but dynamic music can inspire a woman to buy.
6
An additional incentive for your customers will be discounts, especially cumulative. Arrange periodic sales and promotions. The complex of these events will allow you to attract regular and new customers to your store, steadily increase sales of women's clothing.
