How to take into account advertising costs

Your business will flourish only if you plan everything clearly. This also includes accounting for advertising costs, which is the engine of progress in any enterprise. So, it is worth considering the basic principles of spending on advertising campaigns.

You will need

• - Advertising budget;

• - analysis of advertising competitor company;

• - copywriter;

• - Graphic Designer;

• - focus group of participants.

Instruction manual

1

Define the goals of your advertising campaign. Common goals include increasing profits, improving brand awareness, gaining an edge over competitors, introducing new products, capturing a new target market, or expanding your entire business. Campaign goals should be clear, measurable, achievable and timely.

2

Find out your target audience who is interested in purchasing a product or service from your organization. Determine which media you need to achieve this goal: radio, television, the Internet, or direct marketing. Some consumers will respond better to exhibitions, flash mobs, television seminars, presentations. It all depends on the industry in which you work. Analyze how buyers in the target market spend their time, where they get information about a product or service, and how it affects their buying decision.

3

Create a budget. In it, state the amount you plan to spend on developing an advertising campaign. It should take into account the cost of the work of freelance designers and copywriters. As well as the cost of printing, advertising products and other materials.

4

Brainstorm your employees to identify other ways to effectively advertise a product or service to your target market. Take a look at the ad campaigns of your competitors and read reviews about their products. You will need this information to create a unique selling proposition, which will be the basis of advertising.

5

Determine which media will be appropriate within your budget and whether they are consistent with the overall objectives of the campaign. Select multiple options for an integrated campaign.

6

Work with professional designers, freelancers and copywriters to create a campaign. Provide them with all the information that you have about your target market and the marketing message that you would like to convey to the consumer.

7

Determine how you plan to measure the success of your campaign when you put it into action. Count the results and make plans for the next campaign.

note

You can reduce your advertising budget by using cheap promotion methods, like direct marketing.

Useful advice

Always make decisions about accounting for advertising costs with the board of directors.

How to consider advertising costs