How to convince a buyer to buy a product

Promotion of any product requires additional time and material costs from the seller. The buyer, coming to the store, pays attention to the goods of brands known to him, so even the high-quality, but not advertised product remains on the shelf.

Instruction manual

1

If you are directly involved in the distribution of goods across retail chains, offer to conduct an advertising campaign in stores, the purpose of which will be to familiarize buyers with the product and talk about its characteristics. Tasting is suitable for advertising food and drinks; promotions that are held as a demonstration or exhibition are well suited for industrial products, household appliances, and electronics.

2

Take care of the correct location of the goods on the display window. The buyer, as a rule, pays attention to the shelves located at eye level or slightly lower. For good places in the window, you will most likely have to pay a certain amount to the store.

3

Be sure to welcome the buyer at the meeting. Introduce yourself if there is such a need. Start the conversation by identifying the needs of the buyer, if he has not yet voiced them to you. Sometimes the buyer has an established opinion about a particular brand (good or bad), then your task will also be to convince the customer.

4

Tell us how exactly your product compares favorably with competitive brands. Demonstrate a product by showing its advantages over competitors. At the same time, pay attention to the key characteristics of the goods that are important to a particular buyer. For example, when selling clothes, pay attention of the buyer to the naturalness of the fabrics of which it is made, good fit, well-chosen colors, compatibility with any other element of the client’s clothes, etc.

5

Try to find an approach to each client. At least at the time of sale, try to be both a psychologist, and an adviser, and an assistant to your buyer. Coming to the store, people often seek to talk out and ask for advice from a complete stranger, consulting not only for the purchase of a product, but also for personal matters.

6

Always leave the choice to the buyer, give time for reflection, while not imposing your opinion on him. Provide all product information in such a way that the buyer is satisfied with the quality of service and wants to buy your product.