How to create a logo
Video: How To Make A Logo in 5 Minutes - for Free 2024, July
The simplest logo for the home page or for the enterprise - one-day trips can be done for free using online services such as, for example, FreeLogoCreator. If the logo is designed for the future corporate identity and is thought of as a marketing tool, the process of creating it becomes more thorough.
You will need
- Tablet or scanner
- A program that works with vector graphics.
Instruction manual
1
Collect material for the idea. Define an associative series. What should the logo resemble, what is it associated with, what images, shapes can be on it.
Take a piece of paper and write down everything that comes to mind when pronouncing the name of the logo.
Find out from the customer (if this is custom work) what is his circle of associations regarding the future logo, and what he would like to see as a result, highlight the necessary words.
As a rule, at this stage the concept of the future image is formed.
2
Draw the idea into images Take paper, pencil and draw on the basis of already selected associations. There can be a lot of sketches and very different sketches, at this stage it is worth including spatial imagination. The more varied the sketches, the better.
You can experiment with images, try to substitute pictures for the meaning instead of some letters.
The more graphic the logo will be, the better, it is better to think over the color at the next stage, and at the sketch stage focus on the expressiveness of the image lines.
Choose among the sketches those that better express the idea formulated during the previous step.
Analyze the selected. If possible, combine several sketches into one to emphasize the main idea more clearly.
3
Bring the logo to the finished look. Digitize the selected drawings, refine the sketches, work out the color scheme, fonts, proportions. Remember that the logo must be recognizable both in color and in black and white.
Be sure to translate the logo into a vector format. This is a prerequisite for the manufacture of printing products using the logo. Consider the distance between the lines, so that when reduced to a size of 50 by 50 pixels, the logo remains recognizable and readable.
Describe the approved logo, indicating on a modular grid all sizes of fields, fonts with millimeter accuracy. Colors are indicated by name and code to avoid mistakes when using them in a corporate style.
note
The use of logo images is limited by laws on copyright and intellectual property, on advertising, on trademarks and on state symbols. Moreover, the use of logos is not a prerequisite for the company. The organization has the right to use it at its discretion, to place it where it considers necessary. The use of state symbols in the logos of private companies is prohibited.
Useful advice
Before you begin, first find out what is meant by the concept of "logo".
A logo is an original inscription of the name of a product, company, service, or something else. It is part of the trademark, but by itself should not contain any pictures. However, in a broad sense, the logo means just a trademark in combination with an inscription.
