How to create a company logo

Video: How To Make A Logo in 5 Minutes - for Free 2024, July

By the company logo, customers will recognize it, so you should pay special attention to its development. Every little thing is important in the logo. The main purpose of the logo is to be remembered by consumers.

Instruction manual

There are three main types of logos: text, graphic and mixed. Text logos consist of the name of the company, sometimes its short slogan is added to it. Graphic contains certain graphic elements illustrating the activities of the company. Mixed logos, respectively, contain both those and other elements.

The logo should be memorable, cause the client to associate with this company (of course, positive). It is also desirable that the logo carries information about the activities of the company, its products, so that anyone who sees the logo for the first time, at least roughly understands what the company is doing.

Creating logos is a multi-stage and time-consuming process, since it is necessary to take into account many different small things. Therefore, it is advantageous for companies to contact the web design studio with logotype specialists.

When creating logos, most designers begin by choosing the type of logo and, accordingly, by selecting the appropriate form for it (or the shape of the letters if the logo is text). After “playing” with the logo forms, the designer chooses the most interesting solution.

Next, it is important to think about the color of the logo. Its color scheme should be quite simple, you can focus on one color, applying using its different shades. The color of the logo should be pleasing to the eye and look good even in the most reduced form.

It is important that the logo looks good in any size. Therefore, it makes no sense to make it too complicated: various effects like animations look only on relatively large images. Having created the logo layout, you need to look at it both on the network and on paper, because logos often lose their quality when printing.