How to create a store catalog

Product catalog is the basis of modern online stores. After all, it is he who fully represents the products of one or another online outlet. The same goes for paper catalogs representing the firm. Therefore, its design needs to be given special attention. Also, experts made a number of recommendations that will help to correctly create a store catalog.

You will need

• - a computer;

• - special programs;

• - team of professionals;

• - Photo.

Instruction manual

1

The success of the catalog primarily depends on its content. Indicate the most complete data about a particular product or service. If you want to interest a client, for example, with cosmetic services, it would be appropriate to give as an announcement one or another several historical facts about her. If you are distributing clothes, describe at the very beginning the advantages of a particular model. Do not forget to check the literacy of the texts. Positioning itself as a reputable company cannot give the consumer a product that contains a huge number of errors and inconsistent information.

2

Be sure to fill out beautiful and vibrant photos. They will attract the main attention to a particular product or offer in your catalog. Alternatively, you can use animated pictures. They will expand the presentation of the proposed categories. In addition, this can become your signature chip. Experts have calculated that quality photographs determine the success of a catalog page by 90%.

3

Consider how you will categorize your products or services. It is necessary that the client does not get through a huge amount of information in search of the right one. Therefore, your task is to compile a catalog so that a person who is looking for a suitable sweater can find it in just five minutes and in 2 clicks of the mouse by category. Here, as nowhere else is the principle relevant, the simpler the better.

4

Include in your catalog and technical section. With its help, the client should easily navigate in prices, sizes, number of services, time, etc.

5

To create a catalog, use special layout and design programs. There are a lot of such people on the Internet. Just take the finished template as a basis and fill it with the information and images you need. If you want to create your catalog from scratch from scratch, hire a programmer who can make the foundation for your future online or paper publication for you.

Useful advice

Prepare immediately for the fact that creating a catalog is a rather time-consuming process. Therefore, in 15-30 minutes a quality product cannot be made. It is advisable to also connect a team of specialists - journalists, layout designers, designers, etc.

creating a product catalog