How to advertise your product

How to advertise a product in order to attract customer’s attention to it? You need to know that effective advertising consists of key elements that must be present in an ad or video. These elements are: a headline, an element that affects emotions (a “button”), a picture or photo, the need for a product, its availability.

Instruction manual

1

Come up with a name.

The headline is the quintessence of advertising. Most often, the buyer reads only him, so he must accurately and accurately convey all the information about the product.

2

Make the buyer draw attention to the product. To do this, you need a "Button". The task of the “button” is to evoke the necessary emotions in a person that facilitate the purchase. This may be an emphasis on any quality of the product or a statement that only the best customers buy this product. "Button" - these are the words that affect the human mind, motivating him to buy. "Buttons" must be placed near the title, they must be catchy and memorable.

3

Conduct a customer survey / Find out which “buttons” are most effective, what they like about the products of this group, which is categorically unacceptable, by what criteria they choose a product from similar ones. The answers to these questions are the "buttons".

4

Think carefully about the picture or photo that accompanies your ad. This may sometimes not be directly related to the proposed product, but its importance in influencing the buyer is enormous. The task of drawing is to evoke emotion, smile or, conversely, to make you think. In contrast to the text, a person draws his entire gaze, i.e. much less time is spent on the impact, and the effect is very high. Drawing does not carry information to the mind, but to the subconscious. It is easier to remember and in cooperation with other elements has the desired effect.

5

Prove the need for the goods. With the current abundance of a wide variety of products, it is very difficult, but it is also very important to prove to the potential buyer that he needs your product. Initially, you need to know the demand in order to meet it in the future. Advertising should tell the consumer about the positive changes that will come in his life after acquiring such a valuable product. You need to make a purchase precisely from you, because your product is a solution to his problems. At this moment, feedback from satisfied and happy owners of your products will greatly help.

6

Make the purchase of goods affordable. If, as a result of the above actions, the consumer wants to buy your product, then show that he will do it very easily and quickly. Provide him with full information about the location of your store, draw a location map. If you have a home delivery service - underline this in the advertising text.

note

Advertising will really work if it includes all five elements. The lack of at least one at times reduces its effectiveness.