How to make outdoor advertising
Video: Optimizing Impression Counts for Outdoor Advertising 2024, July
Advertising is necessary for almost any product. Of course, not all of its types are suitable for absolutely every product. In each business area there are options that bring maximum return and there are those that are almost unprofitable. But one type of advertising is almost universal. This is an outdoor advertisement.
You will need
Advertising banners, advertising benches, banners, white canvas, projector, commercials, posters.
Instruction manual
1
Rent or purchase several billboards one after another. Place banner ads on them. Option one: put the same pictures on them, this will enhance the memorization of your product and improve brand recognition. Option two: come up with an original comic-style layout with clearly visible information (it is better if each subsequent picture will continue the previous topic) and place them on the billboards. A bright plot will attract people's attention, they will look with their eyes for the next picture. So at a subconscious level, a person will remember the name of your organization or product.
2
Write a letter to the city administration that you want to participate in the improvement of the city. It is unlikely that you will receive a negative answer. Conclude an agreement with the administration that you absolutely free of charge put in the city a certain number of benches (or garbage bins). Order benches with your own advertising. Thus, you will save a lot of money, because the cost of a bench compared to the cost of advertising on it is negligible.
3
Find out if there are monitors in your city that broadcast ads. Be sure to look at their location. If they are in places where there are frequent traffic jams, make an order and place your videos.
4
Rent a hauling spot in front of a famous club, movie theater or restaurant. Order (or do it yourself, if you have equipment) tugs and hang it.
5
Find any building under construction over 5 floors. It is better if it is located in crowded places. Sign a contract with an organization that is engaged in the construction of one of the ends of the house for rent. Hang the contracted space with a white cloth. Rent (or purchase) a large projector. Record several commercials and broadcast them on this building.
6
Rent space at several stands. Make small promotional posters with tear-off coupons that provide a certain discount on your goods or services. Place an ad.
note
If your ad does not stand out from the rest, the profit will be less. By any means, make the consumer remember you.
Useful advice
Check various advertising options to find the one that will maximize your return.
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