How to promote your product

Promotion of goods involves combining in one bundle of three main marketing components: consumer and market research, advertising and PR. For a high return on the first part of the list, you need to find out what the consumer needs. In the second part of the plan, the main thing is the size of the budget. And the last part, contrary to the expectations of creative lovers, consists of thoughtful work and will undoubtedly pay for the first two parts of the plan.

Instruction manual

1

You need to conduct marketing research of the market segment in which you expect to make a profit and think how to promote your product. If possible, then use your strength, but if you have finances, hire a research company. What questions to ask respondents? Who are the competitors? And what can they offer? For what reason do potential consumers buy their product?

2

Now you need to figure out how to complement the consumer qualities of your product. There are two steps to take. Compare your product with competitors' product quality. And the second step - try to convince that you are the best. Such a trick will allow you not to think about how to promote your product. And the target audience will understand that your products are more profitable than those that are available on the market.

3

Choose an advertising strategy. It all depends on the product that you will offer. This may be advertising in the media, but if the product is highly specialized, then only direct advertising to end consumers is relevant.

4

Development of PR campaigns. The difference between PR and advertising is determined by the fact that costs are much less. But such work should be planned. That is why they are usually planned immediately for a long period - about six months or a year.

5

Develop your strategy for promoting goods on the Internet. The Internet is one of the lowest costly advertising media. And of course, consider your target audience regarding the product you are offering.

6

Design and implement branding. For the promotion of goods, it is necessary to establish frequent contact of your target group with the brand. Contact can be visual. After all, promotion on the Internet is one thing, and creating a virtual office is another. You need to make your site very informative, fairly easy to navigate and accessible to search engines.

7

Create information splashes. If possible, frequently and free of charge flash on the pages of both electronic and paper media. So you know how to promote your product in order to arouse sincere interest in the press release not only of the end consumer, but even of the editors of newspapers and magazines.

note

High quality compilation of releases, depending on how quickly you promote

the company.