How to organize a pastry shop

Fragrant pastries, beautiful sweets and tempting desserts are unlikely to impress sweet lovers. That is why even a small patisserie, open in a good place, can bring a steady income. The original recipe, a diverse assortment and quality control of products will help turn the confectionery into a thriving and dynamically developing business.

You will need

• - premises;

• - start-up capital.

Instruction manual

1

Carry out a marketing research to determine the positioning of your pastry shop. When opening a similar business, you can go in several ways. It can be a production (mini-bakery) with a parallel sale of products. This option allows you to fully control the process. However, another type of confectionery, based on the procurement of goods from several wholesale suppliers, is no less promising. In this case, you can form a wider range.

2

Solve all the necessary administrative issues. Get permission from the SES, fire inspection. Register your own company.

3

Find a room for your pastry shop. In this case, cross-country ability is a key factor: attendance will depend on this. It should be borne in mind that sweets are by no means essential commodities, therefore location, convenience, room design will play an important role in your business.

4

Find suppliers of raw materials or finished products. Before making a purchase, carefully consider the required number of products, which depends on your final assortment.

5

Form an assortment. About 70% of the offered pastries should be familiar and familiar to your target clientele. Break the assortment into several categories, for example, pastries for breakfast, bread, savory pies, cookies, cakes. In each of them should be present common positions. However, even the most famous and simple cake, for example, "Potato", must be made with some trademark. The rest of the assortment should be original desserts, new items, unusual pastries. Offer your branded confectionery to customers and explore their opinions. It is quite possible that some sweets will become very popular and will firmly settle in the main menu.

6

Create an attractive atmosphere for your pastry shop. Even if you do not plan to open a full-fledged cafe, make several tables in the shopping area, purchase a coffee machine so that your customers always have the opportunity to try aromatic fresh pastries in comfortable conditions.

note

Most confectionery products are perishable. Closely monitor expiration dates and product quality.