How to use the Internet in small business

The Internet is one of the cheapest sources of customers. If you correctly approach the issue of advertising and promoting your own projects, you can get a potential buyer or customer for just a few rubles.

Instruction manual

1

Define your target audience. Let's say you own a small hairdresser in one of the districts of the city. You have a certain list of services: men's haircut, women's haircut, baby haircut, wedding hairstyle and so on. Under each of these points you need to indicate, firstly, the gender structure, and secondly, the percentage of the total number of orders.

2

Create your own website and groups on social networks. If the project is small, then you can even do it all yourself. There are many tutorials on the Internet, many of which are even in video format. If you do not have the time and desire to do all this, then you can simply order services.

3

Collect keywords based on your analysis. For example, you work in Orenburg in the Leninsky district. Then your direct keyword will be "women's haircut in the Leninsky district of Orenburg." Indirect queries also play a role. For example, "how to cut a square", etc. They will bring much less customers, but they should not be missed.

4

Go to the page for each key request. The more there will be, the better. Hire a competent SEO specialist and copywriter who can perform search engine optimization. Filling is not a quick process, it can even take several months (if you have a lot of requests), however, the larger your budget, the faster everything will go.

5

Order a promotion. You can do it all from the same SEO specialist. Using external and internal factors, he will be able to promote your resource in search engines. Users will begin to enter queries, see your resource on the first results, go to the page and with a certain degree of probability will become your customers.

6

Spin up groups. Hire an SMM manager who will deal with content and communicate with users. You also need to order a service to increase users. Its cost is usually quite high, but the result is really very high quality.

7

For quick results, use ads. The most optimal options are targeting and contextual. In the first case, you place ads on social networks for a specific group of users. For example, only for residents of Orenburg. In the second, ads will be shown only to users who enter a specific request. You determined them in step number 3.