How to promote a hairdresser

There are many hairdressing salons in Moscow - for every taste and budget. What if you also decided to enter this business? Indeed, in order to stand out against the general background, your hairdresser needs an advertising campaign, it depends on it how quickly and how successfully your hairdresser will be promoted.

Instruction manual

1

The choice of how to promote a hairdresser depends on its specifics. How is your hairdresser different from others? What rare services does she provide? What do masters specialize in? The easiest and most successful is the promotion of hairdressing salons occupying a certain niche - for example, hairdressing salons only for men, etc.

2

However, most hairdressers still provide standard services: haircut, curling, coloring, manicures and pedicures, sometimes a solarium. In this case, you can use the standard methods of promotion - promotions, banners and links to women's forums on the website of the hairdresser, distribution of leaflets. These methods are especially effective for hairdressers providing a wide range of services in the middle price segment. In economy class hairdressers, as a rule, low prices for all services - this is what they attract their circle of visitors with. A mid-price barber can arrange weekly promotions, making discounts on one type of service or on another.

3

It is known that the fair sex in matters of caring for the exterior is often guided by the opinion of friends. Therefore, the best advertising is, of course, recommendations and connections. Creating a group in contact or a topic on the forum is easy and cost-effective, and the result will exceed all expectations.

4

By providing one service, you can advertise another. For example, a woman who has done hair curling at your hairdresser can be given a discount coupon for manicure. Even if she does not do a manicure, then, quite possibly, she will give it to his girlfriend.

5

A good way to unwind is to open with her a store of professional hair cosmetics at affordable prices. This is not difficult to do, since such cosmetics just began to enter the mass market. In addition, organizing a small counter with cosmetics is very simple technically, for this you do not need a separate room. Entering such a store, potential customers will think about using the opportunity to make a new haircut or styling right there, on the spot.