How to promote a cafe or restaurant

The restaurant business brings a good profit, if everything is organized correctly. Every little thing needs to be taken into account so that everything is perfect. To promote a restaurant or cafe is not so difficult if you know what you need for a successful start.

Instruction manual

1

First of all, hire a designer. The most important thing here is not to be stingy and hire a real professional. The first thing a client sees when entering your restaurant or cafe is the interior. Everything should be neat, beautiful, always white tablecloths on the table and perfect cleanliness. People come to you to relax, eat and talk, let them be comfortable. Be sure to make separate VIP booths where people could retire and quietly dine, as well as talk about things that others should not hear about.

2

The second thing that a client who visits a restaurant or cafe sees is personnel. Outgoing, well-educated, tidy girls and boys from 20 to 25 years old, who are ideal for the role of waiters, should work for you. They should speak correctly, be beautiful in appearance, serve customers well, work fast, be helpful, and not argue with visitors. Polite staff will help to promote the restaurant and attract new customers.

3

Go to competitor's restaurants. Note the pros and cons of the interior, kitchen, and workers. Check out the menu they offer. Appreciate the variety of dishes and pricing, it is very important.

4

Prices for service in a cafe or restaurant should not be sky-high, but too low prices are unacceptable if you do not want your institution to look like a cheap eatery. Focus on competitors, let your prices be at the level, but you must prove that your restaurant is better and that it deserves the respect of customers.

5

Make a varied menu. Let visitors have the opportunity to order not only various French dishes, but also ordinary dumplings. Remember that some may leave the room only because they did not understand a single word on the menu that they were offered. Not everyone will ask what is made of.

6

The cook is the most important thing in the restaurant business. Only a really good kitchen can make a casual customer a regular.

7

Musical accompaniment is very important. Best if you have live music on certain days.

8

Does your restaurant look perfect? It's time to attract customers. Run a promotion with discounts of up to 15% for any reason, for a reason. For example, New Year's discounts, discounts for March 8, student's day and so on, there are a lot of holidays. Be sure to order a good signboard, place banner ads in the city, advertise on local television channels, order a laudatory article in a newspaper. Be sure to print color announcements, let them stick around the city, print leaflets that students will distribute on the street. Also, in attracting customers will help a personal website on the Internet, which is made by a professional. This is your business card, you should not save on creating a site.

note

The best advertisement is live advertisement. People more believe those who have already visited your cafe or restaurant and enjoyed an unforgettable experience.

Useful advice

When the promotion has passed, expect a large influx of customers in just over a week. And then do not face the mud, your task is for these customers to become regular and recommend your restaurant to friends and acquaintances.