How to promote a children's store

The market for children's goods in any city, as a rule, is divided between large players. But you always have the prospect of making a business in this area successful if you pay enough attention to promoting a children's store. After all, to attract and retain customers can be affordable and not very expensive methods.

You will need

• - advertising budget;

• - creativity;

• - discount cards;

• - conducting trainings for staff.

Instruction manual

1

You have decided to open a children's store. Suppliers found, goods purchased, staff hired, shop equipment installed. All of the above is just a small fraction of your promotion concept. To attract the first customers, make them come to your store, and not to the more familiar to them, you need to declare yourself in any way. Moreover, it is necessary to do this so that the buyer actually has a desire to visit you.

Inform potential customers about the opening of your children's store one way or another. The initial promotion depends on your budget, however, any method should be creative. If you make a video on TV - let it be memorable, funny and bright. If you distribute advertising booklets - do not make them boring: think over the original design, indicate that a discount is waiting for the buyer when shopping with this booklet.

2

Your main task at this stage is to make sure that the client not only wants to return to your store again, but also tells his friends about you. Such word-of-mouth advertising is most effective.

Create a pleasant and positive atmosphere in your store. It is not necessary to use expensive decor. Arrange light accents correctly, pick up good music, if space permits, set chairs so that children can relax. Install a water cooler, and at the checkout counter - a large vase with free sweets. It should be pleasant for both children and adults in your store.

Be sure to conduct special trainings for staff: sellers of a children's store should be a little animators and psychologists. Instead of uniforms, staff can be dressed in costumes of fairy-tale characters.

Enter a discount card system. Before issuing a card, invite the customer to fill out a questionnaire: this way you will collect the most valuable information about your customers.

3

In the questionnaires, ask clients to indicate the birthdays of children. Inform them that on the child’s birthday they can come to your store and receive a personal discount or a surprise gift. It can be a balloon or a fridge magnet with your logo. This pleasant moment is sure to be remembered by the buyer.

Have holidays with clowns and life-size puppets in your children's store. Children will certainly enjoy this event, and they will ask parents to visit your store again.

note

Be attentive to the opinions of customers. If you do not take into account their wishes and comments, any promotion efforts can be nullified.

Useful advice

Arrange a joint advertising campaign with other children's organizations (early development schools, circles, dance clubs) on an interchange basis. This type of promotion is effective, and at the same time will cost quite cheaply.

• Design of children's stores
• baby shop design