How to advertise
Video: How To Advertise For A Small Business 2024, July
You started your business. They registered a company, began to produce goods or provide a service. The next step in your development is advertising. Without it, no one will know about your product; you need to declare yourself.
Instruction manual
1
The target audience.
In order to advertise your product or service, decide on your target audience. Who do you expect to attract? Imagine the potential buyer in detail - what gender and age, what education and income level, from what sources he takes information, does he drive his own car or prefers public transport? You must not only identify your buyer, but also understand what he feels, thinks, what is the main motive for him? Learn to predict his desires, predict opportunities. The more accurately you calculate your target audience, the less finance you will spend on an advertising campaign, and the more its effectiveness will be.
2
Communication channel.
After finding out who your target audience is, conduct a monitoring - where do people get information that motivates them to buy? Perhaps these are housewives who watch TV in the daytime, or business people, then it is better to choose peak times - from 7 to 9 in the morning or from 19 to 23 in the evening. Maybe it's car enthusiasts listening to the radio on the road? Or youth reading product reviews on forums and sites? Maybe your target audience is family people who once a week go to a large hypermarket for groceries and take part in promotions with pleasure? Identify your channel of communication.
3
Ad Content
At all times, the main stimulus for the purchase has been and remains an interesting advertising content. If the advertisement is beautiful, unusual, interesting, it will promote itself. Whether it’s a video on the Internet, a promotion on the street or in a retail outlet, discounts to increase customer loyalty. In addition, your product or service must be of really good quality. Suppose someone bought what you produce, he liked it, and he recommended 10 more to his friends, and those 10 more. Or your product was tried by a person who maintains a popular blog, and was very pleased, he writes about it in his blog and, as he is an opinion leader for many of his readers, they also wish to purchase a similar product.
4
Definition of goals.
Advertising is conducted not only to increase sales. Decide on your real goal - to capture market share, increase sales, offset from competitors, launch new products on the market, and seasonal sales. Never put more than one goal on one advertising company. Depending on your goal, plan your company, offer additional services or benefits to distinguish yourself from your competitors and gain customer confidence, arrange tastings and samples if you are introducing a new product to the market, play with a price, if you want to conquer the market, start selling early.
