How to sell a brick

Brick, as you know, is one of the oldest, most durable and practical building materials. In construction, it is customary to distinguish several types of bricks: ordinary, building, front (facing) and clinker (ceramic).

Instruction manual

1

Ordinary brick is used, as a rule, for laying walls. Facing brick is more beautiful and varied in color, it is used for finishing work, both when laying walls and interior work. Ceramic brick, in turn, is used in the same way as facing, but it is more resistant to natural influences and time.

2

Demand for bricks in this period is not too great, the construction of private houses, and elite public housing is slightly suspended, while production is quite well established and there is great competition in the market. What to do, how to sell brick in the conditions of market instability, when there is no great demand for this material.

3

We offer you several options for selling bricks that may interest the consumer. Beautifully and competently present the product using unconventional steps in advertising or proven, for example, photo models that advertise products or famous personalities who will recommend this building material from personal experience. Sell ​​building material as a decorative element, a multifunctional device. For example, to advertise that such a brick can be used as a weight trainer, stand for hot dishes, a subject of self-defense, etc.

4

Use your corporate style of the facade of the enterprise to serve as an example for the consumer.

Suggest new opportunities. For example, drawing a logo or some famous brand on a batch of decorative bricks.

5

Offer all kinds of seasonal promotions and discounts, interest the client. So, for example, for every buyer - a gift or every second brick purchased - for free, etc.

6

Focus on the fact that the brick is unique, has super-properties or it is handmade.

Offer additional services of bricklaying masters.

Use, for example, variety in color scheme.