How to attract customers to the business

Without a good customer base, any business is doomed. There are many ways to attract new customers to the business. However, do not forget about the old ones, which the new procedure for cooperation with your organization may not suit.

Instruction manual

1

Before you start attracting new customers to the business, familiarize yourself with the experience of competitors, take into account all their pros and cons, and be sure to send notifications to old customers that you are starting to implement a new strategy.

2

Analyze your previous customer acquisition experience. Choose the methods that, in your opinion, were the most effective. If your company has sufficient funds, invite a business coach so that he can teach your employees non-traditional methods for creating a client base.

3

Think about the traditional ways to attract customers (“cold calls” and massive advertising) at the moment. If you have not yet created your site or it is in a state of inactivation, invite an experienced webmaster to help promote your products or servants on the Internet.

4

Create a dispatch service to work with clients (on "8-800"). This method is especially effective if you are engaged in the provision of services or consumer goods. In addition, in those few seconds, while a potential client is waiting for a connection with the operator, you can once again advertise your company.

5

Invite experienced copywriters to draw up a new commercial offer from your company. You can distribute it along with the distribution of product samples to the addresses of potential customers or through the site.

6

Fully re-equip your company’s head office. If possible, order sets of work clothes for your employees so that customers can see that the company is really reliable and worth cooperating with. If necessary, you can even revise office hours by moving the start and end of the work day by one or two hours.

7

Order in the advertising agency a new batch of booklets, leaflets and business cards for your company. Find out where and when the next exhibition of goods and services will be held in the field in which you specialize, and prepare for it properly, since it is at such events that you can find the most profitable customers.