How to succeed in a beauty business

The beauty industry is growing rapidly. The competition in this area, without exaggeration, is huge. To succeed in the beauty business, you need not only professionalism, but also an integrated approach to attracting and retaining customers.

You will need

• - in-depth study of the chosen direction;

• - tracking of new products;

• - customer loyalty system.

Instruction manual

1

Bet on one priority and do it most deeply. If you specialize in hairdressing, offer your customers the maximum of services that exist in this area. Perhaps carving or phytolamination of hair will not be in demand on a daily basis. But still, you must be able to do this at the height, or have specialists who will perform such work.

2

Keep up to date with all the new products. The beauty industry is developing very dynamically. Attend exhibitions, workshops and seminars, communicate on thematic forums on the Internet. Try to be the first among the closest competitors to offer new drugs or procedures.

3

Do not use too much replicated or, on the contrary, little-known cosmetics in your work. Choose proven professional products that have proven themselves in the market. Know thoroughly their composition and properties, as many demanding customers are well versed in such subtleties and may ask you questions.

4

Create your customer loyalty system. Get an electronic file cabinet, in which basic data on regular guests of your salon will be entered. Enter all information about the procedures performed: this will not only allow you to track the dynamics and the amount spent by the client, but also significantly speed up the work. For example, if a woman constantly dyes her hair in the same color, you do not have to re-select the shade and calculate the amount of oxidizing agent during each visit. Enter the system of personalized discount cards. Always contact all guests by name, happy birthday, send out New Year cards.

5

Try to be honest with customers and not impose unnecessary services on them. Moreover, in some cases it is even necessary to dissuade from a particular procedure, even if you could make good money. For example, a young girl, following fashion trends, decided to take your course of chemical peeling, which is shown only at a more mature age. Be sure to convince her that there is still no time for such a procedure. So you will earn a reputation as a competent and competent specialist.

note

Refuse network distribution schemes for any beauty products (cosmetics or dietary supplements). There is a very negative attitude to network marketing today, so you can easily lose even regular customers.

Useful advice

Remember that any procedures related to beauty should be accompanied by a good mood of the client. Make sure that the atmosphere in your salon is pleasant and positive.