How to send a commercial offer
Video: How to Make an Offer on Commercial Real Estate 2024, July
In the process, some company executives use the so-called "commercial offers." According to the economic dictionary, such documents are an appeal to a potential client with an offer to purchase this or that product. As a rule, a commercial offer must be in writing. The method of delivering information to the client may be different.
Instruction manual
1
Before you submit a proposal document, write it. Remember that not only the success of the transaction, but also the prestige of your organization depends on competent and correct preparation.
2
Pay attention to the beginning of the commercial offer. The text that the opponent sees first plays a decisive role in the future. The first sentence should certainly interest the client, you should not start the document with "hackneyed phrases", with a laudatory ode in honor of yourself, etc.
3
To interest the client, include phrases such as “When talking to you, we’ve noticed
", " We liked your idea.
"etc. When describing a product, avoid technical and obscure terms that may not be familiar to the customer.
4
Be sure to argue in favor of acquiring your products. Also describe the detailed scheme of cooperation. Do not indicate the base price, it is better to specify what it is made of.
5
When concluding a quotation, avoid phrases such as "We can help solve your problems."
", " We will be very upset if our proposal is ignored
"and others. Give a potential client the opportunity to contact you and clarify any information, for this write" If you have any questions and suggestions, we are ready to answer and listen to them
6
A quotation has been drawn up, now submit it. If you have the opportunity, provide the client with it personally, so you show your respect for him. If this is not possible, send the document by e-mail.
7
Do not write “Commercial offer” in the subject line of the email, as the opponent will not have the desire to read it (he might think that this is just another spam).
8
Send a quotation in the body of the letter, as the client will not open the file because of fear of "catching" the virus. Make out the text in different ways of highlighting: italics, brackets, paragraphs, etc. You can also highlight important information in a different color, thereby emphasizing.
9
To make the client "surely" read the document, call him before sending.
