How to open a shopping and entertainment center

Shopping and entertainment center is a rather expensive and long-paid project. However, it can become very profitable provided that you choose a good place to place it and collect the optimal pool of tenants.

You will need

• - registered legal entity;

• - permits.

Instruction manual

1

Perform an analysis of the malls already operating in your city. Specify the composition of tenants, the services presented, estimate the number of buyers. Try to discover all the pros and cons of the most popular projects.

2

Make a detailed business plan. It is especially necessary if you plan to involve co-investors in the business. Describe the estimated dimensions of the shopping center, its number of storeys, the estimated number of departments. Separately describe the wishes for the entertainment part of the project. The classic model of large shopping and entertainment centers involves a cinema with a bar and slot machines, a playground and a food court. You can add a bowling alley, ice rink and fitness center to this list.

3

Having defined the concept of the shopping center, proceed with obtaining permits for construction. Find a contractor that will do the construction. It is advisable to select it according to the recommendations - then you will be sure that the contractor will complete the work on time and efficiently.

4

Select the composition of tenants depending on the concept and target audience of your future shopping center. For example, a family-owned shopping center will need an extended children's program. To the traditional site with slides and swings, you can add a dry pool, a children's circuit, a creativity center and other leisure activities for kids. Do not forget about the cozy cafes for adults and the cinema, where you can spend time with the whole family.

5

The selection of tenants should take place at the design and construction stage of the center. Many anchor projects need non-standard areas, they may have special requirements for communications and other subtleties. When designing space for a particular tenant, conclude an agreement with him providing for penalties in case of termination of one of the parties.

6

Correctly distribute tenants on the floors of the mall. In the lower or ground floor you can place a supermarket, the middle floors are reserved for trade departments, food courts and cafes. Upstairs there are entertainment projects - a cinema, a children's center, a fitness room. The task of the owner of the shopping center is to make the potential buyer visit as many departments of the center as possible.

7

When selecting tenants, try to ensure that all the necessary product groups are represented. For example, in a large shopping center there cannot be 10 departments selling jewelry and only one children's clothing store. Observe proportions. Choose proven and popular brands, complementing them with promising new products.

8

By the time construction is completed, most of the retail space should be distributed. Some tenants may subsequently terminate the contract. Anticipating this, create a backup list of potential project participants.

9

Pick up staff. The mall requires accountants, administrators who will coordinate the work with tenants. Security and cleaning services can be organized independently, but it is much easier to conclude a long-term contract with existing organizations.