How to open a professional cosmetics store

Professional cosmetics today is no longer intended for a narrow circle of specialists. A salon product can also be purchased for home use, because many brands create their products in such a way as to satisfy the needs of the largest number of customers. Opening a professional cosmetics store will become a profitable business area.

You will need

• - start-up capital;

• - premises;

• - shop equipment.

Instruction manual

1

Choose the positioning of your store. If you open exclusively for professionals, the location of the outlet is much less important. If cosmetics from your assortment will be purchased for home procedures, it is better to place a department in a shopping center or in a busy area of ​​the city.

2

Conduct a small marketing research, the purpose of which is to identify the most popular brands. Call all the beauty salons and private masters to find out which cosmetic brands they work with. If professionals are your potential customers, it makes sense to focus on their needs. However, you can go the other way and start promoting exclusive little-known brands.

3

Make an assortment matrix. Choose several brands of professional cosmetics of different price categories. In addition, it is advisable to include in the assortment and related products: curlers, styling equipment, hair removal products, supplies for nail extensions. Most brands should be presented in small packages for the general public, as well as in large saloon containers.

4

Pick a room and place the trading equipment. All products must be publicly available so that the buyer can familiarize themselves with the composition of the funds. If you will sell decorative cosmetics, stands with testers are mandatory: as a rule, the quality of such brands can be evaluated from the first test.

5

Pay particular attention to seller qualifications. The consultant must thoroughly understand the assortment and be prepared for the fact that some customers do not have the slightest idea about the product. Organize training for staff. The seller must have an idea not only about the composition and effect of the funds, but also be able, for example, to select all the ingredients for hair coloring for the lay user.

Useful advice

Make sure your store’s information is listed in all local thematic directories. Professionals can rely not on advertising, but on specialized publications.