How to open an online store of children's evening dresses

Find evening gown suppliers. It is advisable to choose several companies working in different styles. Ask manufacturers and large wholesalers for catalogs and compose several collections. Focus on the purchasing power in your city, upcoming holidays, fashion trends, popular cartoon characters.

You will need

- start-up capital;
- the Internet.

Instruction manual

Select a domain name for the online store. It should be a sonorous and easy-to-read name that is clearly audible. Try to find a name that would evoke associations with a holiday, a fairy tale, a childhood. You can check if the domain name is taken, at www.nic.ru. Register the selected name in your name.

Think over the design of your online store. Try not to choose too complicated graphics, which will slow down the loading of the site. However, at the same time you should make a visually pleasant and user-friendly interface.

If you do not have programming skills, contact a specialist who will help you create the technical base of the online store, as well as choose a hosting (the actual location of your site on the Internet). In addition, you can use one of the free store templates that can be easily found on the Internet. However, you will be limited in the possibility of any modifications and get limited functionality.

Think over the logistics of your store. It is advisable to give preference to courier delivery with the possibility of fitting dresses. When sending a courier to a customer, take several sizes of the same model so that the buyer has the opportunity to choose.

Think online store promotion. Print colorful leaflets and distribute them to kindergartens, art schools, early development centers. Engage in CEO-optimization of the site, create groups in social networks, open the appropriate branches on thematic forums.

Useful advice

Enter in the assortment of related products: accessories, baby cosmetics, game products for the holidays.