How to open an online store of children's goods
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Children constantly need attention, and less time is left for young parents for hourly shopping trips. It is much simpler and faster to follow the link and order everything that the child needs on the site. The growing audience of online children's goods stores makes this business one of the most profitable in the modern market, and for young entrepreneurs, opening an online store can be the first step on the ladder of business success.
You will need
- - start-up capital;
- - issued by LLC or IP;
- - online store;
- - warehouse.
Instruction manual
1
Determine what children's goods you will sell. The popularity of toys and educational games depends on the popularity of a particular product or brand, but the demand for baby food and diapers remains unchanged. If you plan to sell baby clothes, be prepared for a large number of returns. Children grow up quickly and it’s quite difficult to “guess” the right size without a special table. Having decided on the assortment, proceed to the practical steps.
2
Register the company as an IP or LLC. Registration as a limited liability company requires thorough legal training, more start-up capital, but in the future it better protects against possible risks. The option of individual entrepreneurship is more suitable for beginner businessmen with limited financial capabilities at the starting stage.
3
Open a bank account. The amount of start-up capital depends on goals and opportunities. Determine in advance the number of people in the state (from Internet designers to couriers), the narrow or broad specialization of the future store. Think about what part of the work you can do yourself, and for which to hire a professional.
4
Design a website. Try to keep its interface logical and intuitive. Your audience is young parents who will not spend time on a long study of the site structure to find the right section. Don't be limited to sales functions. Articles with background information on the health, education and development of children will help visitors to choose the right products. Creating a forum site will help the popularity of an online store on the network.
5
Buy a product. Compare the prices of several suppliers, take into account their experience in the market, the quality of goods before concluding an agreement. Think about whether you are ready to receive the goods. If bulky items (strollers, child seats, baby electric cars) will be part of the assortment, you will need your own warehouse.
6
Fill the site with content. The more information you provide to potential buyers, the higher the chances of selling a product. Photos should be large, of good quality, showing each subject from different angles. Make the product description as detailed as possible. In the description of the toys include a list of materials used, their environmental safety for the child. Indicate what age the product is designed for. If the assortment of a children's online store has clothes, add a table to calculate the correct size.
note
Do not count on quick profit. On average, a children's online store pays off in a period of three months to a year.
Useful advice
Learn from competitors. Browse the web pages of other online children's stores. The most famous at the moment are the sites "Baby.ru", "Child.com", "Nafanya.ru", "Children's World.ru".
