How to organize a housing agency

Intermediary services in real estate transactions were in demand even in the USSR (just remember the film "For family reasons"). And in modern Russia, thousands of real estate agencies open every year, but only a few manage to stay on the market. What activities need to be done in order for the agency to become profitable?

Instruction manual

1

Remember that you are organizing a business, so all the money you get from transactions should work for the image of the company, and not be wasted. Therefore, do not spare money on equipment and furniture, modern office equipment and hospitality expenses. However, do not forget about what clientele your company is focused on. A low-income citizen is unlikely to turn to a realtor, driving around on an expensive foreign car and having a huge office in a prestigious area of ​​the city. And, on the contrary, it is very doubtful that a wealthy person will be interested in the services of an agent traveling by minibus and owning an office on the outskirts of the city. Good earnings do not depend on the level of sellers and buyers, but on the ability to work with them.

2

Invest a significant portion of your advertising in your company, especially at first, when no one else knows you. If money is still a little tricky, use the tried and tested "false ads" method. Place in the newspapers advertisements for the sale / purchase of an apartment at a more than attractive price and indicate your contact numbers (best if these are landline numbers). Wait for calls from potential customers and try first to find options for both sides according to your database or the database formed by the results of using this method.

3

Conclude an agreement with acquaintances from a competitor agency already promoted to provide you with information from their database for a certain percentage of the transaction (this is often practiced). If you do not have friends in this business, then you are unlikely to be able to earn anything alone. Experienced realtors do not advise newcomers to this business to immediately open agencies, but to work first "for uncle", gaining experience and connections with the right people.

4

Recruit newcomers and professionals to your agency. Professionals can be found among failed businessmen who rely too much on their own strength or were busted not without the help of unreliable clients (this also happens). Be sure to set a six-month trial period for each newly arrived employee. At the first opportunity, send employees to courses related to jurisprudence, accounting, psychology, marketing at the expense of the company, since it is precisely this knowledge that realtors sometimes do not have for quality work.

5

Constantly consider the experience of competitors. Hire a marketer or finish at least short courses yourself in order to always be up to date with the work of other real estate agencies, which, with the competent organization of research, can be done literally without leaving the office.