How to make a laundry shop

Although there is quite a lot of competition in the lingerie business, it is still attractive to budding entrepreneurs. It is only important to understand that you will need attentiveness, patience and perseverance.

Instruction manual

1

In order for your store to be recognizable, you need to be able to clearly identify its features. You must create an understandable attractive image that will be remembered by the buyer. To do this, you must come up with a clear name and make the appropriate sign

2

Clearly determine for which category of people you will offer the product, whether it will be financially wealthy people who can afford to purchase expensive goods, or the middle class. Accordingly, you should offer goods for your chosen category.

3

Choose a room that is located in the center; a retail outlet in a shopping center is ideal. Do not immediately rent a large room, the costs will be too high. Small space can be used as efficiently as possible.

4

Develop a service. In the conditions of competition in this market - this is the only right decision. Be attentive to the wishes of customers, they will be true tips for new services. This can be, for example, ordering and home delivery of the model you like. Each client needs to choose an individual approach so that she has a desire to return to you more than once. Consider returning and exchanging goods.

5

Recruit staff on the basis of sociability and ability to pleasantly, but at the same time unobtrusively communicate with customers. The presence of tact and the ability not only to understand the problems of the client, but also to successfully solve them are very important. In addition, the consultant should be well-versed in the product.

6

Create a comfortable atmosphere in the store. Make a good designer repair. Pay special attention to the comfortable, spacious fitting rooms. The buyer should receive pleasure not only from the purchase itself, but also from the selection process and how this product is presented.

7

The availability of goods is very important, if you are just starting out, stock up on goods from 5 to 6 brands. And over time, increase this quantity and assortment. Underwear includes not only bras and underpants, but also tights, stockings, combinations, nightgowns, bodysuits, corsets, etc.

8

Sell ​​at the end of the season at discount prices. This will attract additional customers. Actively use advertising and the media.

9

Regularly study lingerie fashion trends. It can change a lot: lace, patterns, fabrics, lines, style, etc.