How to evaluate a store

Each businessman praises his own store and service in it. Buyers often have the opposite opinion. To evaluate the store from the point of view of customers, you need to look at it through the eyes of a casual passerby. Such an assessment is used to make improvements to the store in order to increase its profitability.

Instruction manual

1

Rate how the store looks from the street. It is necessary to understand whether passersby have a desire to go inside. Using the Internet, see how Western shop windows are framed. Take note of the most successful options. Design the entrance and shop windows in different ways and in each case, fix the number of people who entered the store. So you will learn how to properly evaluate the appearance of the store.

2

Appreciate the customer’s first impression when entering the store. Some shops, hotels, use a good reception. They hire a person who has only one duty - to open the door for people and smile. This creates a positive first impression. People don’t want to leave a welcoming environment. Think of such ways of influencing casual and regular visitors. In each case, record the time spent by people in the store. So you learn how to correctly evaluate the first impression.

3

Rate service speed and customer satisfaction. In some cafes and restaurants, people are ready to wait until the table is empty, because they are well served. Understand if people in your store are ready to wait or leave quickly in case of a queue. Use soft music or video screens to brighten up the waiting time. In each experiment, record the reaction of people. So you will learn how to properly measure satisfaction with service.

4

Hire a person who will talk with customers after they make a purchase. Feedback guarantees a reliable store rating. If people are ready to come back and come back for new purchases, the store’s activities are well-functioning.

Useful advice

Before entering the trading floor, hang a large mirror so that sellers see themselves from head to toe. Write a reminder of the smile on the mirror. This will help sellers look neat and welcoming. Store pricing will improve markedly.