How to sell services

Some managers are wondering: how to properly sell services, because the profit of the enterprise depends on this. The sale of services requires the contractor to pay special attention to the requirements of the customer, since it is the impression of the client that forms the reputation of the enterprise. In this article I want to tell you how to increase the customer base and retain the customer.

Target Group Definition

First of all, you must identify the group of people who will be interested in your services. To do this, you can conduct a sociological survey, a survey. To identify the client’s portrait, evaluate the demographic characteristics, that is, age, gender, profession, marital status. If you don’t want to do this yourself, contact your marketing company.

Remember the features and habits of the customer

When working with clients, be sure to ask about their requirements and wishes, that is, you must learn to listen to the client and draw useful information from the conversation. Be sure to fix everything in special cards or on a computer. Why is this needed? Suppose the client you previously worked with contacted you again. You do not have to ask about his desires. By opening the card, you will receive information. You can also appease him. For example, you provide apartment repair services. You received an order from a family that made repairs for their unborn child a few months ago. The baby was born, they decided to make repairs in the bathroom. Give them a baby kit. A trifle, but nice!

Don't be intrusive

Some companies periodically inform customers about all promotions, updates via phone calls. This service is sometimes very annoying, and calls are not on time. Therefore, you can use SMS messages or email to inform. If the client is interested, he will call you and clarify the details.

Make a flexible list of services

So that the client can choose, you must offer him services at different prices. That is, you need to make sure that your offers are available for both high-income and low-income people. For example, you are engaged in the provision of cosmetic services. To wealthy people, you can offer an expensive procedure, and for people with low income - procedures using cheaper products.

Use the bonus system or discounts

To keep the client, issue him a club card. You can come up with a discount system in which the percentage of discounts will increase in parallel with the services used. You can also give bonuses. For example, you provide hairdressing services. Make every tenth haircut free.