Business management

How to name the transport company

How to name the transport company

Video: How to name your auto transport business so you stand out 2024, July

Video: How to name your auto transport business so you stand out 2024, July
Anonim

You decided to open a transport company, and the question arose before you, what should you call it? Everyone knows that the success of its activities depends on the name of the company. They think, "as you call a ship, it will sail." Therefore, choosing a name for the company, you need to include imagination and think very well, because this process is serious and creative. It must be called so that it is remembered and was heard by everyone. If the name is difficult to pronounce or is completely forgotten, the consumer will use the services of another company.

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Instruction manual

1

The name of the company should be easy and memorable. For a transport company, this could be "Oh, a ride, " or "We're going, we're going." The name should be different from existing brands. There are times when a company is called by a name similar to the name of a competing company. For example, there is a EuroTrans company on the market, then you should by no means call your EuroTransport. In this case, your company will certainly become confused and even accused of plagiarism. Be more original: "At full speed", "There - To Here" or "Flight of the Bumblebee".

2

It is forbidden to use such words in the name of the company, the meanings of which distort its real activity. Profanity or language is also prohibited, which means that the organization provides any indecent or scandalous services.

3

It is quite possible to use foreign words in company names. But in this case, you must always remember that in different languages ​​it can have completely different translation and meaning. For example, if you decide to name a transport company for the Nova car of the same name, you know - translated from Spanish, No-Va means "does not go." So, such a name will definitely not suit you.

4

If there are many competitors in your area, consider getting your company name starting with the letter “A, ” “B, ” or “C, ” that is, no further than the first five letters of the alphabet. Why? It is noticed that most often, a person, looking at a telephone directory in order to find the company he needs, calls the first few numbers. And if your transport company is called "Fast Lane", "Lucky" or "Lucky" there is a high probability that they will call you.

5

Names - jokes are acceptable too. Name your company, say, "Tablecloth Road", "Ant", "Caravan" or "Donkey" and give customers not only the quality of their services, but also a good mood.

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