How to name a gift store

The name is an important element of marketing. The catchy name will draw attention to your store and will easily be deposited in customers' memories. The name of the gift store should depend on the concept of the store, be unique and memorable.

Instruction manual

1

Gifts can be different: elite expensive gifts, original gifts, fun gifts, gift ideas … The name of your gift store should reflect its essence. For example, a respectable man who wants to buy an expensive souvenir knife as a gift to his colleague is unlikely to go to a store called "Day XA!"

2

The name for the gift store depends on both its concept and its audience. It should attract the attention of the very category of people for which goods are sold in your store. Therefore, it makes sense to think which names in which style are more suitable, for example, mainly for a female audience with an average income level, and which ones for a male audience with a high income level.

3

Before choosing a name for a gift store, it is important to analyze what competitor stores are called. The name of your store should be different from them and for the better. To find out which stores are most successful, do a small raid on them. Select the 2-3 most successful stores and analyze their names. Surely they also played a role. Only after that it is worth coming up with a name for your gift store.

4

Having thought up about 7-10 variants of the name, try typing each of them in search engines. Is there, for example, a store with a similar name in a neighboring city? If there is, then it is better to immediately abandon this name, because your future customers will confuse you.

5

The names remaining after Internet monitoring can be offered to several representatives of your target audience (to any of your friends or relatives). So you can hear the opinion of your potential client about these or those names. After this stage, you can already accurately determine the name that you like and is attractive to customers.

6

If you still find it difficult to choose a name for your gift store, then contact the neymera - specialists in the development of names. These people, as a rule, have an advertising and linguistic education. You can find them through the job search sites of freelancers or through advertising agencies (agency services, of course, will cost significantly more than the services of private neumers).