Entrepreneurship

How to name a pantyhose store

How to name a pantyhose store

Video: NOT YOUR NORMAL TIGHTS | TESTING AS SEEN PRODUCTS | ONLINE SHOPPING WITH JACKELYN SHULTZ 2024, July

Video: NOT YOUR NORMAL TIGHTS | TESTING AS SEEN PRODUCTS | ONLINE SHOPPING WITH JACKELYN SHULTZ 2024, July
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The demand for hosiery remains stable almost always. Therefore, the opening of a pantyhose store is a suitable solution for a novice businessman. The main thing is to present a decent assortment and come up with an attractive name.

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Instruction manual

1

To create a competent and attractive name for a pantyhose store, you need to know the basics of naming and have a sufficiently developed imagination. First of all, analyze the competitors and make a list of busy names. It is advisable not to use these words when developing a name for your store, otherwise customers may just start to get confused.

2

Decide for yourself whether the name for the pantyhose store will consist of existing words or you will create neologism (a new word that was not previously available in the speech). Such neologism at one time was the word Pentium. For a pantyhose store, these may be Impilard, Stocks options.

3

The next step should be a detailed analysis of the target audience and drawing up a portrait of a potential client. For a pantyhose store, this is likely to be 90% for women aged 18 to 40 years. In this case, the name may sound more gentle, playful, even a little sentimental (for example, "Thin things", "Magic legs", etc.). Decide whether you will use Russian words or the possibility of introducing foreign expressions. In this case, make sure that it is a popular word that is heard by ordinary people (for example, Lady's Legs, Woman world, etc.

4

After that, you can move on to the most critical part of the process - compiling a list of potentially suitable names and final rigid selection. It is quite acceptable to resort to the help of dictionaries or encyclopedias - as a rule, they contain a large amount of information unknown to the average layman, so the chance to find the original word is quite high.

5

Engage employees to create a name - let everyone suggest several options, and after that you can arrange a discussion and analysis of each of them. Make sure that the name of the future store is quite harmonious, clearly audible and easy to pronounce.

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