Business management

What to call a car dealership

What to call a car dealership

Video: HOW TO BUY A CAR - PART 2 OF 4 - (CALLING THE DEALER) 2024, July

Video: HOW TO BUY A CAR - PART 2 OF 4 - (CALLING THE DEALER) 2024, July
Anonim

The name plays a significant role in promoting a business. The beautiful and sonorous name of a car dealership can attract potential consumers, while a complex, difficult to pronounce, incomprehensible one can scare them away.

Image

You will need

  • - dictionaries;

  • - paper;

  • - a pen;

  • - fantasy.

Instruction manual

1

Most often, for the names of trading platforms for the sale of cars choose composite names. So, one of the parts of the name can be common "cars", "motors". As a rule, the second part of the name is the car brand or the status of the cars being sold. For example, BMW Auto, Autoworld, Renault Motors, Elite Auto, Auto Premium and others. In order to make such a name, arm yourself with a pen and paper, and write the words that come to mind in two columns. Then try to compose them in different variations among themselves, writing out the most interesting variations.

2

Also in the compiled list for comparison you can enter the names of competitors. After analyzing them, you can remove the banal and unattractive ideas.

3

Try using dictionaries. It is not necessary that the name be in Russian. But when choosing foreign words, be sure to specify their meaning.

4

Invite potential customers to participate in the generation of ideas. Such an action will not only help to come up with an original name for your car dealership, but it will also attract the attention of consumers. If you already have options, suggest choosing the best one by voting. Be sure to give the winner a valuable prize. It can be a gift certificate or a discount card for your car dealership.

5

When several name options are selected, think about the future of your car dealership. Imagine what the logo, sign, advertising materials will look like, the slogan of the car dealership will sound, which domain name you will choose when creating the site.

Useful advice

You should not choose a name in one day. When you have a list of sample options ready, it’s best to postpone it for a while. A fresh look will show what ideas can be safely deleted, and what should be left for further thought.

If you cannot come up with the original name of your car shop yourself, then you should seek help from a specialized company. For a reasonable fee, the salon will not only select the name that suits you, but also develop a corporate identity.

Recommended