Management

How to write a selling text

How to write a selling text

Video: How to Write Product Descriptions that Sell in 2020 | Oberlo Dropshipping 2024, July

Video: How to Write Product Descriptions that Sell in 2020 | Oberlo Dropshipping 2024, July
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Writing a selling text is not so difficult if there is a desire to sell. What can I sell with text? Almost everything is not only goods, but also services or work. In the store, the buyer can carefully consider, touch a thing he likes or try a food product. On the Internet, everything is different. It is important here to convince the buyer to purchase the product by the power of words.

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So, you want to sell your product, it does not matter whether it is a service or a service. Be patient and prepare a sheet and pen. Where to begin?

  • Attention: Attract a potential buyer with a provocative headline. The entry of the selling text should intrigue him.

  • Interest. Tell the buyer that you are familiar with his problems. For example, if you sell developmental aids for children, you can start a marketing article with a description of the problems that arise with having children. If you provide real estate registration services, then you can talk about how difficult it is to collect all the necessary documents and what risks exist when self-registering real estate. In general, a potential buyer should feel that you are aware of his problems.

  • A wish. After you have aroused the interest of a potential buyer, it is necessary that he has the desire to purchase your product. For this, it is necessary to describe all its advantages, compare with other similar products. The reader must understand what benefits await him if he purchases your product. For example, if you are selling bedding, you can talk about its natural composition, exclusive design, and the brand that has established itself.

  • Act. Do not forget about your customer when he has a desire to purchase your product. It is necessary to briefly and clearly indicate to him how to purchase the thing he liked. Brighten the order button, place it in a convenient place or provide contact information for the offices the reader can contact you. If you miss the last component of the selling text, then all the work on writing it will be in vain. A potential customer who wants to purchase goods from you or order a service may simply not be able to figure out how to do this. Do not miss it!

  • Keywords. Do not forget about this important component of the selling text. Think about what words or phrases your product will search for on the Internet. If your goal is to sell an apartment in Ivanovo, then, probably, a potential buyer will enter the following request "buy an apartment" or "buy an apartment in Ivanovo". Therefore, in order for search engines to find your site on this request, it is necessary to include these keywords in the selling text.

Your desire to sell and thorough knowledge of the product will help you write a selling text so that your customers have no choice. They will want to buy!

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