How to start a commercial offer

A commercial offer is the first thing that customers and partners receive from you. It is by him that they will judge whether it is worth trusting your organization and cooperating with it.

Instruction manual

1

Make a quotation on the letterhead of your company, even if you do it by e-mail. Insert the logo and contact numbers of the office where you are in the design.

2

Start your quotation with the word "Dear". Be sure to contact the person by name and patronymic. A personalized letter will attract much more attention from the recipient than the generalized "Hello."

3

Then think what might hook a potential partner. It is the first paragraph, the beginning of the commercial proposal, the most important. If it does not cause interest, a person simply, without having read the letter, will send it to the "Deleted Items" folder. Start the message with the benefits that cooperation with you promises. For each company, it is different. Spend a little time and find out what is important for an organization today.

4

Do not use commonplace common phrases and concepts: business cooperation, mutually beneficial communication, promising offer. It is with them that the letters most often begin from the advertising mailing (spam).

5

Tell us at the beginning of the letter what problems the cooperation with your company will solve for the client and what headache it will save. For example, if you are a full-cycle advertising agency, and the organization participates in exhibitions, arrange that you take care of all the stages of preparation. This will save the partner from the need to conclude and sign complex contracts for renting a place, buying and assembling a stand, and will solve all his difficulties regarding the design of a workplace, the delivery of souvenir products and handouts. Having gathered a group of companies that participate in one exhibition event, you can ask the organizers for a good discount on rent, as well as save on the delivery of materials (everything can be brought by one truck). Thus, you will create a “plug” in price, due to which the participation of the company in the exhibition will cost it almost as much as with an independent organization. And there are a lot of such examples - each market segment has its own opportunities.

6

After describing the benefits of working with you, go to the story about the company, contact details, etc. By sending a letter, it will be useful the next day to phone with a potential partner and remind yourself. This once again focuses his attention on your proposal.