What is the best way to sell clothes

Trade in clothes is one of the most reliable types of business, even during a period of falling consumer demand caused by the economic crisis. After all, people have to wear something all the time. It is not surprising that many novice businessmen, deciding to open their own business, try to sell clothes. But here there are subtleties, pitfalls. So that the goods do not stale, are in demand, make a profit, the clothing dealer should follow simple, but mandatory rules.

Instruction manual

1

Immediately clearly determine the target audience, that is, at the expense of which category of buyers you plan to receive the main profit. Based on this, choose the assortment of clothes offered.

2

Make it a rule to sell clothes at prices that are likely to seem beneficial to the bulk of customers. Explore the assortment and prices at other stores located near your outlet. Try to make similar products cost you a little less. Then the initial decline in profit will more than pay off with increased sales.

3

Having considered all the necessary costs (rental of premises, salaries for employees, etc.), put in the cost of clothing a relatively small rate of return. Remember, your main task at this stage is to attract buyers in every way.

4

Bet on casual clothing in the moderate price range. These are, first of all, trousers, jeans, suits, shirts, dresses, blouses. Such a product will always be in demand. Closer to the summer season, you can complement the range with light windbreakers, T-shirts, shorts.

5

Pay particular attention to the selection of clothing suppliers. Take the time and effort, learn how to market manufacturers and dealers. Your main task is to choose the optimal conditions for cooperation with suppliers, to stipulate in advance questions about wholesale discounts, delivery times, possible complaints, etc.

6

Quite naturally, the businessman’s desire to purchase a wholesale batch of clothes as cheap as possible in order to make a big profit on the sale. Nevertheless, remember the wise proverb: "avaricious pays twice." If the clothes displayed in your store will be frankly of poor quality, you will only scare the clientele.

7

It is not worth the beginner businessman to trade in expensive, exclusive clothing models. Even in a prosperous period, such a product is not always quickly sold out.

8

Once the store is operational, you should use the promotion. For example, a buyer who purchases clothing in excess of a certain minimum level receives a coupon that entitles him to a discount on subsequent purchases.