Is it profitable to sell jewelry

If you think about what kind of business suits a woman - of course, one that brings her aesthetic pleasure, moral satisfaction and a normal income. Whether this business will be beneficial to her is the question. And this must be carefully dealt with.

Jewelry store

Before you start selling jewelry, you need to carefully consider the location of the store. This may be a small storefront of 20 m2 on an area or at least in a crowded place, which implies a large number of passers-by of the fair sex, because they tend to be attractive.

To profitably engage in jewelry trade, the hostess must first of all be in love with her job. Of no small importance for a bijouterie shop is the external window dressing. The trading platform should be equipped brightly, but with taste. To do this, you can use the services of a designer.

A showcase must be regularly replenished with a new assortment so that customers have a wide choice. In order not to be mistaken when purchasing goods, one must rely not only on one’s own taste, but also on the supplier’s proposals. It is advisable to choose jewelry in such a way that they are designed for different female ages.

The most productive season for jewelry is the New Year and spring holidays, the time of gifts and the desire of women to replenish their collections of accessories.

Markup on jewelry is usually done from 200% to 500%. It is better if the price is calculated for buyers of various social strata. When choosing an assortment of jewelry, you should also focus on fashion trends. There are also classic jewelry that does not go out of fashion for a long time and are basic.

Further, in order to sell goods profitably, you need to take care of a convenient service. Girls love to shop if the goods are presented at convenient stands, mannequins. Even better, if it can be felt, well examined and tried on. At the same time you have to buy a cash register and protect yourself from theft by setting an alarm.

An excellent promotional move are discounts. These are attractive prices, which are at least a little, but differ in a smaller direction from the competitive ones. Even better, if the price tag is crossed out, and next to it is the price an order of magnitude lower.

Salespeople need to be hired, polite and trained in customer service. In addition, they will need to be motivated by interest on sales at the end of the month.

It is equally important to choose a reliable and profitable distributor. That is, a company that sells jewelry wholesale. It can be an online store or a wholesale outlet. It will take a lot of money to open your jewelry store. But if everything is done correctly, then the finances invested in your business should pay off in six months.