How appeared electronics stores M Video

M. Video is a constantly developing company, with representative offices throughout Russia. However, this was not always the case. The story of M. Video began with a small store in Moscow.

Instruction manual

1

This happened in 1993, when the management of the current company opened a video equipment store. In a short time, it became very popular among buyers, which became more and more every day. Therefore, some time later, the company opened several more of these points in the center of Moscow. Soon, the leadership registered the M.Video trademark, and in September 1993 introduced a professional service center to customers. At that time, an analogue to him did not exist. In the next four years, the number of outlets increased significantly (the company already owned seven stores).

2

In 1997, two events significant for the company took place simultaneously: the M.Video training center was created (now it is the Corporate University of the company) and a shopping and service complex for electronics and household appliances was opened. At that time, it was the largest in Russia.

3

In 1999, various promotions began to be held in stores of the M.Video network. One of them is Old TV. On it you could bring your old TV, and get a new one already with a 15% discount. Then, in the company's stores, they began to offer free delivery and many other programs, which were subsequently adopted by competing networks.

4

In 2000, the company M.Video literally made a breakthrough in the market. She, together with Russian Standard Bank, was one of the first to provide customers with the opportunity to purchase goods on credit. In the same year, two large M.Video electronics hypermarkets were opened in Moscow.

5

Since 2001, the company began to open representative offices in the regions. In parallel, she launched her website, which received a prestigious award and became the best business website of 2001.

6

In 2005, M. Video continued to develop trade in the regions, and also provided customers with the opportunity to purchase goods online. For the convenience of customers, in 2007 the M.Video service center was switched to a round-the-clock operation.

7

Currently, the company pays great attention to increasing its market share in the cities in which M.Video stores operate. In addition, she plans to develop new regions of the country.