How to make discounts

The word "discounts" is truly bewitching for most shopping enthusiasts and consumers of various services. Skillfully conducted sales and various discount systems can attract new customers and steadily maintain the loyalty of existing ones.

You will need

• - price analysis;

• - partnership with a discount site;

• - discount cards;

• - discount coupons.

Instruction manual

1

When pricing, be sure to consider subsequent sales or other promotions. Determine the price minimum for each product at which the fact of the discount will not be unprofitable. Do not reduce prices for all products at once, but only for a part of them. Thus, you can increase sales, get rid of stale goods, sell the old collection. The discount season in the store can be arranged in several stages: first, reduce the price by 20%, then by 30% and so on to the breakeven point.

2

Discounts on goods can be made without actually arranging sales. You can hold a promotion to distribute discount coupons. Flyers or coupons can be printed in magazines and newspapers, distributed in a nearby area or large shopping centers. The purpose of such an event is to attract additional customers. Arriving specifically at a particular store with a discount coupon, the buyer can purchase goods at the usual price.

3

Become a partner of one of the largest online resources related to coupons, sales and discounts. The principle of operation of such sites is as follows: you conclude an agreement with a resource promoted on the network that will advertise your company. At its core, it is an action to promote sales and attract new customers who purchase discount coupons. As part of this event, you will need to sell your service or product at the lowest possible price (the size of the discount is agreed upon in advance). As a result, the user acquires the necessary for minimal money, and you get new customers. They need to be serviced in the same way as ordinary ones, because later they can become your regular customers and bring their acquaintances.

4

Develop a system of discount cards for regular customers. It is better if these are personalized cards that allow you to collect some data about customers and periodically inform them about new products and sales. The discount on the card may increase in proportion to the amount of purchases. In addition, you can enter bonus cards: a certain percentage of the purchase is credited to the customer’s account, and subsequently he can pay with a card in your store.

note

Too small a discount can create an unfavorable impression. For example, it is better not to talk about a 1-2% discount at a low cost of goods at all, since this can even offend the client.

Useful advice

Make discounts individually, outside of any promotions. If you know the client personally, make a discount in honor of his birthday, or for no reason - with words of gratitude for the long cooperation.

Discounts up to 90% for beauty and health services in 2019