How to start your own clothing line

Clothing manufacturing is a complex and highly competitive business. However, sometimes entrepreneurs manage to find a successful, and so far no-occupied niche. Did you succeed? Then register your own brand and develop the market. If everything is done correctly, you will surely be able to regain your place in the sun.

Instruction manual

1

Decide what exactly you will release. The narrower the niche, the easier it is to promote your future brand. For example, making luxurious wedding dresses or inexpensive classic men's suits is more profitable than just women's or men's clothing.

2

Evaluate the offers on the market - perhaps there are gaps in it. Do not make a product for yourself - think what will be claimed by the audience. Keep in mind that it is most likely impossible to repeat the success of an entrepreneur who is already exploiting some original idea. Find your own highlight.

3

Create a sonorous name for your future brand. Contact the naming agency - the brand name is too important to save on this point. A good name will help build an advertising concept and reduce the cost of promotion.

4

Write a detailed business promotion plan. Determine how many collections you will produce, what materials to work with, how many staff you will need. Get permits and register your trademark.

5

Find an investor. Clothing production requires constant financial injections, and it is worthwhile to rely on the payback of a business with a successful set of circumstances only after a year or two. Having picked up an investor, conclude an agreement with him, which must be checked by a lawyer. Do not limit yourself to an oral agreement - if there is a disagreement, properly executed papers will help resolve it.

6

If you are starting a business with a partner, sign a contract with him in which the rights and obligations of all business participants will be described. Clearly state the rules for distributing profits, liability for errors, and other important points.

7

Hire staff. Even if you sew perfectly, you will need a dressmaker and cutter. Subsequently, the staff will have to be expanded. Decide who will decide on the purchase of fabrics, sales of finished products, advertising promotion. Do not take all these tasks upon yourself. A business executive can handle only one or two functions. Pass the routine into good hands.

8

Do not rush to rent an office - this is an extra cost. Seamstresses and cutters can work at home, it is also more convenient for managers to control the process from the home office. Meet with potential buyers and suppliers on their territory.

9

Enter into contracts with suppliers of fabrics and accessories. Do not limit yourself to one, albeit a reliable partner. Constantly study the market in search of new, more interesting and profitable offers.

10

Find stores that will sell your products. This item is very difficult for beginners with whom retailers do not want to deal. Consider a favorable offer for shops - a discount program, your own advertising campaign. An experienced marketer with the opportunity to reach the top officials of retail chains can help with implementation. Consider e-commerce and collaboration with visiting regional fairs.

eleven

Strictly control the production process. The problem of many start-up entrepreneurs is the unstable quality and disruption of previously agreed deliveries. Make sure that the models from the new collection are always available for order in the right quantity.

12

The most important thing is informing potential customers and end users. Your brand should be recognized. Make a creative and visually rich website. Take professional shots of models. Print vibrant booklets. Do not save on printing - the quality of materials should be the highest that you can afford. Participate in industry inserts and fairs, do fashion shows at presentations of restaurants, shopping centers, clubs. Make contacts with media representatives. Expand the team by attracting a good photographer, regular models, marketer, artist, advertising specialist.