Business management

How to enter the international market

How to enter the international market

Video: Methods of Entering International Markets 2024, July

Video: Methods of Entering International Markets 2024, July
Anonim

To enter the international market does not need large sums of money, it is more difficult to do this, having no idea about the country, information about supply and demand. Obtaining this data may be complicated by the language barrier. If colleagues abroad are interested in your products, they will be able to invest their own funds to promote it locally. Therefore, it is important to find partners.

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Instruction manual

1

Use information resources. Place a commercial offer, take part in virtual exhibitions, study projects, maybe you can find an investor who helps promote your business abroad.

2

Make the "packaging". Come up with an attractive proposal, based on the characteristics of the competitive environment. It is better, of course, to visit the country and find out everything on the spot. Explore pricing and competitor products in detail.

3

Study the circle of potential customers, use the services of a local marketing agency, use different sales channels: not only a network of resellers (companies that resell hosting services of a hosting company that do not have their own server equipment - a data center, server, etc., but simply resell, giving you the opportunity to create your own business), but also Internet hosting providers.

4

Visit the exhibition. There you will find business partners. Moreover, personal communication gives much more than acquaintance in absentia.

5

Look for business advice, they are created by companies engaged in business for a long time and with experience in international business. Such societies function under the auspices of the Russian CCI. There are 58 business tips: Russian-Indian, Russian-Venezuelan, Russian-South African, Russian-Nigerian and others. You can get information about the country, ask for help in finding new partners.

6

Contact the Russian CCI. It is not necessary to be a member of this organization; it is enough to conduct your business in the territory of the Russian Federation. They will tell you how to conduct business abroad, explain where to start, how long it takes to complete the necessary documents and answer other questions.

7

Send to the International Chamber of Commerce - The World Business Organization; ICC - a list of offers for potential foreign partners. This organization is independent, non-governmental and non-profit. The chambers of commerce and industry include business associations and enterprises from 140 countries of the world. The office is in Paris, so you should write there. Alternatively: contact the World Federation of Chambers of Commerce (WCF) or the World Business Organization. Submit a request to the chamber of commerce of any country on your own, after a while you will receive information about companies that may be of interest to your area of ​​activity.

8

Take care of quality service - in most cases this is enough for success. Choosing a country where you want to do business, overcome the language barrier, study the features of doing business, pay attention to interpersonal relationships. Be sure to deal with technical equipment, especially with local technical support on site.

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