How to make a presentation

Video: How to Do a Presentation - 5 Steps to a Killer Opener 2024, July

Presentation is a special event among the company's business events. This is a business advertising holiday, the essence of which is the presentation of the organization and the significant facts of its life: "birth", positive changes, the creation of new products (services). The duration of the presentation can be different: one event is enough for 10-15 minutes, the second for two to three hours, and the third will take the work week. Whatever the duration of the presentation, the guarantee of its success is the thorough preparation of the ceremony.

Instruction manual

Clearly define the goals and priorities of the presentation: for example, creating an image, attracting new customers, new partners (investors, suppliers, consumers), informing about innovations, establishing relations with the public, authorities, etc. The main thing is to attract the attention of the target audience, interest it, competently show prospects.

Define the main idea (plan, concept) of the presentation. Designate a place, date, and time. It is better to give presentations (with a duration of 1.5-2 hours) after lunch. Cocktail or buffet - at the end (duration 1-2 hours). Prepare invitations in advance. They should not be depersonalized - contact specific individuals. Indicate in the messages the place, date, presentation program, composition of participants, landmarks (address) and transport routes.

Prepare high-quality and, if possible, a variety of printing advertising products: press releases, leaflets, booklets, brochures, catalogs. At the presentation, thematic stands and tablets about the company are appropriate and desirable (for example, annual sales, sales geography, advanced training for employees, partners, and publications about the company in the press). The event will be revived by product samples, monitors with videos placed in the lobby.

Design a holiday script. The event is usually opened and hosted by a company official. This may be the head of PR or marketing services. The ability to speak, to own an audience is a must for such a person.

Develop a scenario for the optimal scheme for the company. It may include:

- meeting participants;

- Presentation of company managers to guests and (or) interesting guests, everyone present;

- showing a short (up to 12 minutes) video about the organization with plots related to an informational occasion, purpose and idea of the presentation;

- brief messages (up to 5 minutes) of company representatives (no more than five people) on issues potentially interesting to participants — with a product demonstration, presentation of services (in action, in layouts, slides, multimedia displays);

- answers of representatives of the host company to guests' questions;

- guest appearances: comments, congratulations, wishes;

- handing guests souvenirs, branded promotional materials;

- Conducting the informal part of the presentation - a banquet (buffet) with an entertainment program (at your discretion).

Think through all the components of the "final chord". The stand-up buffet is the most convenient for contacts, when invitees can freely move and communicate with each other. As a rule, the presentation program ends with an honored guest toast. On behalf of all those present, he expresses his gratitude to the organizers with the wishes of success and prosperity to their institution.

note

So that the presentation does not become a failed impromptu, it is useful to conduct two or three rehearsals

activities: coordination requires mandatory “runs”.

Useful advice

Do not forget about the corporate identity of the upcoming presentation, which should be reflected in the design of the premises, in the clothes of employees, in the design of advertising messages, etc. Not all firms have uniforms. Conventional “protocol” clothes will be revived by uniform details that emphasize corporate identity (the option is scarves and ties of the same color). Advertising-comic outfits with "company associations" are permissible for several participants who welcome guests and present advertising materials.