How to create a hotel

When opening a hotel, it is important to consider not only its location, but also to find a reason why potential guests should stay with you. You need to start with marketing research. Order or purchase research results for the hotel industry in your area - from them you can understand what approximately the turnover can expect. Be sure to analyze the forecasts of specialists regarding the near-term and long-term prospects for the development of the market. Another study you will need is a portrait of the target audience.

You will need

• - results of marketing research;

• - business plan;

• - premises;

• - equipment;

• - staff;

• - promotion.

Instruction manual

1

Arm yourself with the results of market research and start writing a business plan. The first part should be descriptive. Its main theme is why potential guests should stay with you. The second part is devoted to business processes. From the compilation of a complete list of everything that is needed to launch the project, to the "photograph" of the service. The third part describes the financial processes of the future business. Count the necessary investments, the timing of the subsidy, the point of exit to zero and the breakeven point. Also provide a model of fixed and variable costs, as well as income. Based on the data obtained, draw up an investment plan with a schedule for repaying loans.

2

Find the right room. If you decide to build the building from scratch - order and approve the architectural design. The hotel consists of two main zones - the number of rooms (up to 50% of the area is allocated for it) and the catering service, in which one - two restaurants and a lobby bar (about 15-17%). The rest is occupied by technical services, as well as services that provide all kinds of additional services to the hotel guest, for example, a fitness room, a beauty salon, a sauna, etc.

3

Order a design project, according to it, rooms, halls, restaurants will be issued. Try to use natural materials. Plastic and similar materials are appropriate only in very few styles. The “minimalism” style, popular today, requires large areas. But it is better to dwell on it or on the time-tested classic style. As practice shows, guests are most favorable to them.

4

Check all hotel services with supervisory authorities. It will take from one to three months to obtain permits, be prepared for this. Make out adjacent territory in parallel. When guests have already begun to check in, this will be unacceptable. Take care of staffing, job design and hiring. And also with a marketing plan. No matter how good your hotel is, it needs to be promoted.