How to make a promotional offer

A proposal for advertising in the media may consist of two parts: a cover letter and a price list for the provision of relevant services. The style and content of each appeal to potential advertisers varies depending on the addressee and the nature of the services offered, but some common points can be highlighted.

You will need

• - a computer;

• - a printer;

• - knowledge of business etiquette.

Instruction manual

1

Before drawing up an advertising proposal, find out in the company you are interested in the position, surname, name and patronymic of the person who will consider your appeal for advertising. This may be the head of the advertising department, for example, or the head of the PR service. Accordingly, start the cover letter with the appeal "Dear Sir …".

2

Next is the content of the cover letter. In it, briefly describe the media in which you propose to advertise. If this is a newspaper, for example, indicate its circulation, subject, frequency of release, target audience, name a few reputable companies that advertised in the publication.

3

Then describe the benefits that advertising provides in this particular media. For example, a large circulation of a newspaper or the popularity of a program helps to convey advertising information to as many consumers as possible. If any studies have been conducted on the effectiveness of advertising in your media, report their results. This is very important because every advertiser is interested in the effectiveness of advertising.

4

If a discount system is provided for new and regular advertisers, write a short message about this, because the purpose of your advertising proposal is to interest a potential partner. But do not overload the cover letter with numbers or time-consuming details. It is better to write down this information in more detail in the attached price list.

5

In the price list, try to provide various options for advertising and maximum information about the cost. For example, in a newspaper, an advertisement may be placed in the form of advertising modules, announcements, articles under the heading "For Advertising". Indicate the cost of each type of advertising message depending on the volume or size, space on the strip, etc.

6

To arrange a cover letter and price list for advertising use a convenient, readable font. To make the price list more convenient to read, make it in the form of a table.

promotional offers