How to draw up a business plan for a beauty salon

Video: Beauty Salon Business Plan Template with Example 2024, July

Beauty, in fact, is not a new word for the inhabitants of our country. Everyone remembers the Soviet hairdressing salons, where you could make a haircut, a festive styling, adjust the shape of the eyebrows and renew the manicure. Now, as before, in beauty salons you can find the same basic services, and the masters are also friendly and talkative. However, there are innovations: modern salons offer their clients beauty salon services, a solarium and even spa services.

Instruction manual

First of all, decide for yourself what type of salon you plan to open: a salon offering basic services, a middle class salon (hairdressing services, manicure and beauty parlor, solarium) and a studio salon (salon de luxe). Then determine the set of services that will be offered in your salon.

Salon of basic services can be characterized by the phrase "cheap and cheerful": located near home, convenient work schedule, affordable prices. In the middle class salons usually employs more qualified personnel, able to offer customers an individual and creative approach. In the beauty studio you can get exclusive copyright services and a wide range of body and face care services based on professional elite cosmetics.

At least one million rubles will be needed to open a basic type of salon, including the cost of repairs, the purchase of equipment, supplies and advertising. Accordingly, a salon with a class above will cost much more, this should be taken into account when drawing up a business plan.

Having decided on the type of beauty salon, start choosing the right room. Obviously, it is better to open the salon studio closer to the city center, where the traffic will be higher.

Make the costs of the repair or refurbishment of the premises of the future beauty salon with the business plan. Please note that the equipment of the cabin is regulated by sanitary norms and rules (SNiPs). The minimum footage is 14 sq. M for the first workplace and 7 sq. M for each next.

Provide the room with a ventilation system, because hairdressing salons are conditionally harmful industries. For the same reasons, there should be a shower for staff in the cabin.

If the beauty salon will be located in a residential building, get the written permission of all residents of the nearest apartments.

Now start purchasing equipment for jobs and professional hairdressing supplies. According to the standards, each working master must have at least three shifts of work clothes and linen (towels, peignoirs and napkins). It is advisable to provide all staff with a uniform - this will create a corporate style and set up the craftsmen to work.

Masters should have all the tools necessary for the work: various scissors, comb sets, professional hair dryers, hair clippers, electric clippers, diffusers, hair straighteners, etc.

Take care of reliable suppliers of materials and tools in advance.

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Now start looking for employees of the beauty salon. You can not do without an administrator, accountant, manicure specialist, cosmetologist and universal hairdressers.

So, everything is ready for discovery. Now is the time to advertise a new beauty salon. Use advertising on print media (flyers, ads), offer first visitors discounts and nice bonuses. The most successful example of advertising is word of mouth, with the help of which satisfied customers recommend this or that beauty salon to friends and relatives.

note

Encourage clients to pre-register, so that all money received by the master for the job will go to the cashier, and not to the master’s pocket.

Useful advice

It is wise to buy disposable underwear and work clothes for craftsmen. They are packaged in sterile packaging and do not need to be washed.