How to promote a business

You just started a business and think about its promotion? Or has it existed for a long time, but has the number of customers diminished, although the crisis seems to have passed? Hundreds of advertising agencies are eager to offer you their services, but which of them can really help you, and what will be a waste of money? Let's try to figure it out.

Instruction manual

1

When they talk about promoting a business, most often they mean advertising. Since the 90s, we still have the idea that the most hyped laundry detergent is Tide, since they are constantly washed on television. However, advertising is not all.

2

Of course, a lot depends on the specifics of your business. But there are things that are universal for any enterprise, or at least for many areas of activity. For example, if you are engaged in the field of trade or the provision of services, it is important how your company serves: are the staff polite and attentive? On the quality of service in your store or hairdresser, customers will be sure to broadcast on word of mouth.

3

You need to remember about the site of your organization. Every year there are more and more Internet users, and more and more people are looking at the network, “asking Yandex” before they go somewhere or buy something. Let your site be simple, but it should be. Its simplicity and information content is important, although it is worth thinking about its design: a pale, “no” site will not be remembered, and too bright will be annoying, and the user will simply close the page without becoming your client.

4

Do your customers know you by name? Is your company known even in your area? Consider the example of a hairdresser. Most of them have fairly faceless names that are not remembered. Try to come up with something brighter or hire a specialist in naming, his services are not so expensive. The next step will be to distribute bright leaflets at the nearest metro station with the name of your hairdresser and prices for basic services. You can order ads on the pavement - a very successful move in the summer. It will be enough to write the name of the hairdresser and the price of the widespread service (naturally attractive to the client). For example: "Barber" DikObrazzz ". Model haircut from 200 rubles."

5

As for the advertising itself, then, as a rule, for the promotion of a business, the method — advertising on the Internet, posters, mailing lists — is not so much important as the quality of the advertisement. Most people do what they are being pushed to. A thing, especially an unfamiliar one, should be imposed on them - naturally, not in an aggressive form. The public is also attracted to everything unusual, even in the simplest and most ordinary things. Therefore, any advertising should be bright.

6

You should not use non-specific, vague characteristics - “we have low prices”, “it is profitable”, etc. What seems like a low price to one customer will seem high to another. It is better to be more precise: "manicure - 100 rubles from 9.00 to 13.00", "cappuccino - 80 rubles for those who ordered dessert."

7

Advertising is not capable of promoting your business right away, especially if it is advertising a new service or product. Sometimes you have to wait up to six months, so you should be patient. At first, any advertisement is simply put aside in the memory of a person before inducing him to perform certain actions.

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The site of S. Zanin on business promotion and advertising.