How to unwind a car wash
Video: ASMR Calm Wash. Car wash like never before. 2024, July
Car service today is developing at an incredible pace. Almost at every step there are car dealerships, repair shops, auto parts and paint salons
Very often, various services are combined in one enterprise: a particular company sells cars and can immediately paint them in any color they like, wash, clean, pump up tires, change the necessary details. But the debut of newcomers to the auto business is most often the opening of a car wash. But a car wash, even a very good one and profitable in all respects, is not enough just to open it - it still needs to be untwisted, otherwise who will find out about such wonderful and high-quality services?
Instruction manual
1
The best option, in which at least every second driver will notice the car wash, is its location right along the roadway, better with a fairly noticeable sign. But such a solution is not available to every enterprise for various reasons: financial constraint, lack of free space for renting premises, etc. Some car washes are forced to huddle almost in the courtyards, where they can’t be found at all from the “high road”.
2
Organize a special action designed for a specific period (preferably not very long). The essence of the action is a 50 percent discount for its participants. All information about the action is printed on color flyers (of course, with a phone, address and other necessary data), which are then distributed by bona fide promoters or laid out in car dealerships and gas stations. Good "work" and billboards installed along the highway.
What's happening? A client arrives at the car wash, who, as a rule, is attracted by discounts, and in his mind assesses the situation of the company, the quality of service, and the professionalism of the staff. If everything is presented at a decent level, you can hope for a regular visitor.
3
If a car wash does not yet have its own website on the Internet, it must be created, albeit for a start at the simplest level. It will be possible to supplement and redo it later, but for now the main thing is to notify as many people as possible about the company's services.
What's happening? The site of the car wash is visited by an increasing number of visitors. Nonresident people will find out useful information related to the choice and competent maintenance of cars (such information on the site should be mandatory), and car owners living in the same city analyze all the data and come "to visit" to wash their car, and at the same time take a closer look at the service.
4
The main thing that should not be forgotten: the best and most effective advertising is quality service and polite, knowledgeable staff. Without this critical condition, no marketing moves will succeed, and the company will never gain regular customers. Quality and integrity should be the hallmark of any car service company, and then your car wash will be recommended to friends and colleagues, other enterprises and organizations - and here you will no longer need promotions, flyers, or billboards: the reputation will work for you.
