How to sell women's shoes

The shoe store consultants are on the alert: if a customer becomes interested in any pair of shoes, then immediately there will be a number of helpful staff, praising the virtues of the shoes right and left. But there are situations when one cannot get intelligible answers to questions about an attractive product. This indicates that consultants were not given recommendations on how to properly sell women's shoes.

You will need

• - women's shoes;

• - women's accessories;

• - consultant;

• - instructions for the sale of goods.

Instruction manual

1

Distribute women's shoes into groups. Collect separately beach, weekend, walking models. Within each group also sort out: separate the sandals separately, the shales separately, etc. Thus, it will be easier for customers to navigate in the store when choosing the right product.

2

Make small price tags, if this does not contradict the rules of merchandising - place them on the sole or inside of women's shoes. In this case, in order to see all the information about the model, as well as get acquainted with the price for it, the potential buyer will be forced to take a sample. Tactile contact is very important when selling women's shoes, as it is believed that psychologically a person considers what he picks up to be his.

3

Teach staff to ask open-ended questions to talk to a customer and find out her needs. It will also help save the consultant’s time if he can distinguish between the buyer and the person - “I can only see.” Finding out needs is a very important part of selling women's shoes. In accordance with the information received, offer suitable models, which will reduce the time of the buyer for useless inspection of numerous shoes.

4

Mention the availability of accessories for this particular model. In most cases, girls and women tend to wear the same color shoes and bags. The latter can be presented in your store in various sizes. Take these needs into account when merchandising the store, because compliance with such tricks helps to sell women's shoes.

5

When "advertising" the model, use the classic laudatory "sandwich". First, indicate the pluses of the selected product. Do not try to praise him, just three or four compliments and differences from other models. Next - name the price for this pair of shoes. This moment is very important to say, because the buyer will receive the information she has already seen in verbalized quality, and will quickly get used to it. The final point - argue the numbers on the price tag, explain what gives the person the purchase of the selected model. Before selling women's shoes with the help of a “sandwich”, be sure to practice such a presentation of goods at a sales training.