How to attract a client to services

A service business can start without a lot of start-up capital. However, the competition in any direction of this sphere is quite high, therefore, to attract and retain customers should use an integrated approach.

Instruction manual

1

Try to create a unique offer in your service sector that will distinguish you from your competitors. Focus on the key factor through which customers make decisions about the need for a service. This may be speed or reliability, confirmed by certain documentation.

2

Provide a comfortable atmosphere for any of your clients. It depends on many factors: from the communication style of the staff to the design of the room. Try to anticipate customer needs. Consider the capabilities of the average consumer of your company’s services when it comes to work schedules or location convenience.

3

Develop a customer loyalty system. Get a database, create a progressive discount system. Enter discount cards, accumulative bonuses. Give small presents for the holidays, inform the client about new services.

4

Be sure to use an individual approach to each regular customer. Try to remember the details of your personal life, which the guest himself willingly shares with you. Your employees should be psychologically savvy, provide support, if necessary, or not be intrusive, if the client is not disposed to communication. Address by name and remember the names of loved ones whom the client often mentions. A sincere attitude will help bring in services for years to come.

note

Keep in mind that a customer dissatisfied with a service will tell a lot more people about his impressions than a satisfied one. A gross blunder in service can cause the loss of potential customers.

Useful advice

Constantly study customer opinions about your company’s services. Carefully record all personal reviews, write down their impressions, conduct a survey, start a guest book. So you can work on the quality of services.