How to invite sponsors
Currently, not a single major event is held without the participation of sponsors. They support the conduct in various ways: the provision of goods, technologies, sites. An important part of cooperation is material participation.
You will need
Knowledge of the advertising market, sales experience, customer base, ability to work in the exxel program
Instruction manual
1
Make an estimate for the event in Excel. Determine how much of your expenses your company can cover. Calculate the amount you plan to receive from sponsors. Perhaps part of the amount can be replaced with products produced by a potential partner, and used as prizes for participants and guests. Make a colorful presentation of your project with a detailed description of sponsorship packages.
2
Make offers for various categories of sponsors so that together they overlap the required amount. This will create a safety cushion in case of force majeure. A commercial proposal should contain several formats of placement - banners, roll-ups, oral presentation of the sponsor by the hosts of the event, presentation of the sponsor's products, placement of an advertising video on plasma panels in the hall or on the air of your TV channel. The wider the proposed media plan, the more chances you have to interest a partner.
3
Begin to offer cooperation to several potential sponsors. It is not a fact that they will all accept your proposal, but the likelihood of successful negotiations will increase. Engage in the personal interest of the person who will decide on the allocation of the budget for your project. Invite him to attend the event. Explain that his presence will positively affect the image of the company and increase customer loyalty. Offer him VIP places and an informational sponsorship package taking into account his interests.
4
Make every effort to ensure that the new sponsor becomes your regular partner. To do this, very clearly follow all the terms of the contract, provide a photo and video report on the event and the sponsor's participation in it. Show loyalty and interest in the representative of the sponsor as a person, establish friendships. If the client is satisfied with you and your work, it will be difficult for him to refuse you next time.
Useful advice
Before inviting sponsors, study a question. Monitor similar programs or concerts. Understand which advertisers are participating in projects similar to yours.
