How to come up with a stock in 2017

Sellers of goods and services are always interested in attracting and retaining new buyers. And targeted stocks aimed at increasing consumer demand can help in this. One of the most common scenarios of such actions involves obtaining additional bonuses for the purchase of goods. The successful conduct of such events largely depends on the quality of their preparation.

Instruction manual

1

Understand for yourself who will be participants in the action. First of all, these are potential buyers who responded to an advertising company and visited a trading company. Another participant in the upcoming campaign is store personnel, that is, sellers. The advertisement itself does not sell anything, a successful sale is 80% dependent on the seller’s ability to offer the product. The third protagonist is the store manager (manager, administrator or director). This person sets the tone for the whole action.

2

Determine the motives of the participants in the action. The difference in the motivation of the participants is due to their different interests. The buyer responds to the promotion in the hope of acquiring goods at the lowest price and receiving additional benefits in the form of a service or bonuses. The seller is interested in material rewards and bonuses for the work performed. The administrator, in addition to remuneration, is interested in career advancement, increasing the volume of sales of the enterprise.

3

Get ready for a diverse audience. A man or a woman, a student or a pensioner can come for a washing machine or refrigerator. The bonus in the form of washing powder to the washing machine will please the hostess at home, but can leave indifferent a man who wants to buy a ticket for a football match. Therefore, take care of different bonuses. This may be a box of beer, 20 liters of gasoline, household chemicals, computer accessories, a subscription to a beauty salon, etc. Show your imagination.

4

Make sure your bonuses are up to date. In mid-August, you can offer school supplies as a gift, before the New Year - a set of Christmas toys.

5

Make the campaign more successful by inventing a small and inexpensive gift for each customer. This is better than drawing one car at all, because the probability of winning is very small, and buyers are well aware of this. The lack of buyers, deprived of attention, forms loyalty to the store.

6

Think of a simple scheme for receiving a bonus or prize. Hand in gifts immediately after purchasing the product. For example, if receiving a gift requires the participation of a check number, consider a clear technology for filling out the corresponding flyer, and this should be done by the seller, not the buyer.

7

And finally, invite the buyer to make a gift choice from several options. The ability to choose positively affects the mood of the buyer. The main thing is that there are not too many choices, otherwise the action may turn into a primitive “flea market”.

How to come up with a stock that sells