How to open beer in the bottling

Despite the active propaganda about the dangers of beer, this alcoholic drink is always popular. That is why the opening of a store with draft beer can become a promising business, the peak of profitability of which will be in the warm season.

You will need

• - start-up capital;

• - premises;

• - cash machine;

• - equipment.

Instruction manual

1

Open your own company, for example, register as a private entrepreneur. Solve all administrative issues: get permission from the Fire Inspection and the Sanitary and Epidemiological Service. Purchase and register a cash register. Choose the best tax form for you.

2

In parallel, search for a room for a beer store. It is best to open it in a residential area, near high-rise buildings, or in a large shopping center. Even if there is a supermarket nearby that sells bottled beer, you will still have many customers. Choose a room so that it can work at night.

3

Find beer suppliers. Some of them will provide you with equipment for rent. However, they may impose some restrictions on the sale of other beer brands in your store. Therefore, if you have sufficient starting capital, purchase your own equipment that will serve you for many years. Set up a logistics system with suppliers, as most draft beers have a limited shelf life.

4

Develop an assortment, taking into account the composition of the target audience. Of course, the more interesting varieties you offer, the more willing customers will come to your store. Form the assortment so that customers can choose products in several price categories.

5

Consider the possibility of trading related products: snacks, beer snacks, dried fish, sausages. There will be a demand for such products.

6

Introduce a discount card system for regular customers. Let the discount be small, but it will still become a certain motivation for customers to visit your beer outlet instead of competitor stores.

Useful advice

Create an interesting atmosphere for your store. For example, very few accessories and decorative elements will turn a banal room into a stylized German brewery. This will stand out from a large number of similar pitchers.

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